THE FOUNDER
MIKE PRYDE Co-Founder Chapter2 was established in 2017 in Auckland, New Zealand, by father-son team Neil and Mike Pryde, who have over 75 years of combined experience in Sporting Goods and Industrial Design. Mike is a passionate competitive cyclist and an Architect experience at Foster + Partners on the Hong Kong International Airport project. Since 2004, he has designed over 13 bikes and received several prestigious awards, including Red Dot and IDSA.
OUR WHY
For those who dare to stand out, we create beautifully crafted framesets that perform at the highest level while maintaining a personal boutique spirit. Unlike ready-made bikes, Chapter2 focuses on individualization and customization, allowing you to with our global dealers to build your dream bike. With Chapter2, you won't need to swap out wheels or saddles; your frameset is the centerpiece for the components tailored to your needs.
Experience the Ride with Chapter2 Bikes
Chapter2 Bikes specializes in premium bicycle framesets, meticulously designed for performance and style. Whether you're chasing speed on the road or exploring gravel paths, Chapter2 offers a frame to elevate your ride.
HOW
Our mission is clear, but the journey is complex. Crafting exceptional frames requires science, artistry, and dedication. Mike transforms ideas into products by focusing on the problems we solve and the joy of riding. While others prioritize performance metrics, we measure success by customer satisfaction. New Zealand's advanced composite expertise allows us to rigorously test each frame on rugged roads before it reaches you.
