What is AURUM?
AURUM is the exclusive bike brand from multiple Grand Tour champions Alberto Contador and Ivan Basso.
To become a Grand Tour winner requires talent, focus, and the level of dedication that only occurs when overwhelming passion for success meets incessant discipline. The rare few who achieve multiple Grand Tour victories take this to a higher level. Contador and Basso share the devoted mindset of serial winners, and now, retired from pro cycling, they are free to create the bikes of their dreams, for you: AURUM
The name AURUM reflects the passionate character of the brand and the Latin connection between Alberto and Ivan, born in Spain and Italy respectively. AURUM means gold; it is the material of winners, the most precious medal and spot on the podium, reflecting both Contador and Basso's passionate desire for success – whether in racing or in business – and their belief that Magma will set the gold standard for high-end road bikes.
“With our experience and working together with the team of bicycle industry professionals we put together, we have succeeded to create AURUM bikes in the vision Ivan and I held, and they can become the bike of your dreams as well as ours.” – Alberto Contador
AURUM
Now retired from pro cycling, their passion for cycling and bicycles is perhaps more intense than ever, and they decided to immerse themselves in the bike industry and build a team of like-minded, experienced professionals to create AURUM.
Both with multiple Grand Tour wins and success in many other professional road races – from U23 Worlds wins to victories in WorldTour stage races, national championships and beyond – Alberto Contador and Ivan Basso have the experience of racing and riding performance road bikes like few others.
ALBERTO CONTADOR
Alberto Contador is one of the most successful, respected and recognized riders in history. Determined and passionate, on the road the Spaniard could be explosive or gritty as the circumstances required. As a racer he was most feared as a climber, although the record shows that it is his all-round abilities that put his palmares up there with the very best in our sport's history.
While the footage of Contador attacking on the ascents is perhaps the most iconic, it's also the brave descending, the tactical moves – defensive as well as offensive – and his metronomic discipline in the time trial that set him apart.
And while he's famous as one of only seven riders in history to win the Giro d'Italia, the Tour de France, and La Vuelta a España, it's a less often celebrated fact that, alongside Bernard Hinault, Contador is the only rider to have won all three Grand Tours more than once. Alongside his many other recognitions, Alberto is unique as the only quadruple winner of the prestigious Vélo d'Or award.
He rode professionally with top-level teams, including ONCE, Discovery Channel, Astana, Saxo-Bank, and, up to his retirement from pro racing, Trek-Segafredo, where he signed off after winning the final mountain stage and the Most Aggressive Rider award at the 2017 Vuelta a España. In differing roles, Alberto Contador and Ivan Basso have been paired together at three of these teams
This level of racing success can only come with understanding every detail – and Alberto's determined character is not reserved for the physical efforts, but also in the minutiae of what works. That means a deep appreciation for every element of a bike's design, construction, and setup, and how it performs at speed, under heavy loads, and in the most demanding conditions. It is this keen feeling – this judgment – that has been brought to bear with AURUM. As well as equipping him with an unusually high level of ability to judge a frame's performance, these are characteristics that fully define the AURUM brand itself.
1.76m tall, Alberto rides a size 54 AURUM Magma.
“I knew when I was still racing that I wanted to find a unique way to share my experience with other riders, and now we have found a way to pass this on with AURUM bikes.”
– Alberto Contador
IVAN BASSO
While the Italian former professional racer is best known for his victories in the Giro d'Italia, there is more to Ivan Basso's palmarès – and abilities as a rider and leader – than those important Grand Tour headlines.
Ivan's incredible depth of experience garnered over a long career as a racer began as an amateur in the 1990s, which saw him on the UCI Junior World Championships podium before becoming Under-23 World Champion three years later. Then, in the Tour de France, like Alberto Contador and an illustrious list of special riders, the Italian won the Young Rider classification, giving the field a hint of his two final GC podiums to follow in Paris, and a sign of the stage race success that was to come. Namely, the Giro d'Italia wins in 2006 and 2010. During his career, Ivan rode for Fassa-Bortolo, CSC, Liquigas, among other teams
Although a taller, heavier rider than Contador, Basso is widely regarded as one of the best climbers of his generation. And much like his friend, while his most notable results have come in climbing-focused Grand Tours, such successes rarely materialize without incredibly high ability across the disciplines.
He has succeeded both as a team leader and as a team player in stage and one-races, showing his strength of character as a road pro, overcoming health challenges as well as those presented by the road and the competitive peloton.
After retiring as a professional rider, Basso has been involved in management, including a role as sportive director of the Kometa-Xstra Cycling Team. This young rider development team, part of the Alberto Contador Foundation, has been riding the new AURUM Magma during the 2020 season, contributing to the thorough testing and feedback that sees hard-riding athletes of all sizes and weights provide the advantage of AURUM’s
first model
Ivan's technical knowledge, as well as his tenacity, skill, and bravery, have been fundamental in creating AURUM, drawing on firsthand experience to design and test the bikes, fine-tuning their characteristics as only a multiple Grand Tour winner can. Ivan's personal style and sense of elegant simplicity contribute entirely to the brand's values.
1.82m tall, Ivan rides a size 56 AURUM Magma.
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Landeveissykler
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Alle landeveissykler
Allroad-sykler blander det beste fra landevei og grus, og er designet for syklister som søker fleksibilitet uten kompromisser. Enten det er en fartsfylt gruppetur eller en avstikker på røffere stier, takler allroad-sykler alt med selvtillit. Vi støtter merker som tilbyr disse hybridløsningene med fleksible oppfyllingsmodeller og sømløs levering på siste mil – noe som sikrer at hver tur starter i perfekt stand.
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Gravelsykler
Allsidige og eventyrklare gravelsykler er bygget for å takle blandet terreng – fra fortau til skogsstier og alt i mellom. Bredere dekkklaring, stabil geometri og ekstra monteringsalternativer gjør gravelsykler ideelle for langdistanseturer og bikepacking. Våre logistikkløsninger henvender seg til merkevarer og forhandlere som ønsker å møte den økende etterspørselen etter denne populære og raskt voksende kategorien.
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Terrengsykler
Terrengsykler er bygget for holdbarhet og kontroll, og er konstruert for å mestre tekniske stier, bratte utforkjøringer og ulendt terreng. Med funksjoner som fjæringssystemer, forsterkede rammer og brede dekk, tilbyr de trygghet og ytelse i de mest krevende miljøene. Enten det er langrenn, sti, enduro eller utforkjøring, tilbyr vi skreddersydde logistikk- og monteringsløsninger som sikrer at hver terrengsykkel leveres klar til bruk – uansett terreng.
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